Selling

Tips for Selecting a Realtor®

Your Real Estate Professional should be:

• Aware of the complicated local and state requirements affecting your transaction

• Effective in multi-party, face-to-face negotiations

• Highly-trained, with access to programs for continued learning and additional certifications

• Resourceful in attracting the largest possible pool of potential buyers

• Knowledgeable in the technology resources that facilitate the transaction

• Assisted by a fully-staffed marketing department

• Supported by professional legal counsel

Developing a Marketing Strategy

In order to sell your home quickly and on the best possible terms, it’s necessary to prepare your home for the market. This process includes:

• Deciding when to put your home on the market

• Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell

• Estimating probable net proceeds

• Advising you on how to make your home more appealing to potential buyers

Marketing Your Property

Your Sales Associate will help you to select a mortgage lender. Once you have made your decision, these are the steps of the process:

• Ordering a “FOR SALE” sign to be placed prominently on your property

• Installing a lock box to make it easy for agents to show your home

• Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community

• Arranging Sales Associates in the area to tour the home

• Developing a flyer/brochure highlighting the features and benefits of your home

• Promoting your home at the appropriate Association(s) of Realtors’ for maximum exposure to other cooperating agents

• Holding open houses when appropriate

• Contacting your neighbors to promote the property

• Advertising your property on our regular office schedule

• Featuring your property on our web site

• Asking clients and colleagues if they know of possible buyers

Negotiating the Offer

Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:

• Reviewing the contract and obligations before you sign

• Explaining how contingencies and release clauses work

• Protecting you from signing a “blank check” for unknown problems or repairs

• legal disclosure requirements

• Orchestrate the offer process for “back-up” offers, if necessary

• Throughout the negotiation, your Associate will provide you with a professional, objective point of view, but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Associate will manage all the details to make the process as stress-free and efficient as possible:

• Staying in contact with the buyer’s agent to ensure a smooth escrow

• Following up on the progress of the buyer’s loan

• Monitoring all contingency removal deadlines

• Assisting you if a conflict with the buyer arises

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.

*Courtesy of c21mm.com